Spaced Challenge - Branding
When @Dann Petty threw up the #SPACEDchallenge we knew we had to spin something up. How often do you get to work on anything space related!?
Our take on this project was to create a brand world that felt approachable. This is a time when space travel is actually obtainable – not just something for the rich and famous. Our outward facing advertising is crafted using images of brave, everyday people who have embarked on the quest to have The best day of their life.
The wordmark is built using a very sleek, reliable, polished typeface with small – offset lines representing the motion of the aircraft. The lines can break off and be utilized as a device to add visual interest throughout collateral and online.
Hope everyone participating had a blast! See ya’ll in Yosemite ✌
