Bubba Wallace 2018
A few months back I was approached by the Darrell "Bubba" Wallace Jr. crew to help develop some new brand marks and merchandise designs for the 2018 NASCAR season. The goal here was to break the mold of stereotypical racing motifs with stripes and checkered flags and offer up a fresh new spin for Bubba's brand, to match the level of enthusiasm and passion that he brings to the sport every day.
This project was so cool to be a part of, be sure to keep an eye out as he reps the #43 for Richard Petty Motorsports this year. And check out the new shirts up now in Bubba's online store or grab one this month at Daytona!