Business Transitions Plus

Business Transitions Plus was in need of a new logo that represented his company more effectively. His holisitic approach to business coaching required a logo that told the story of work life balance. Dave talks about the circle of life and circle of work intersecting. As they work together you have a moment of breakthrough. Now the next moment is crucial, you can choose to excel towards new horizons or stay on the same path of your past. This logo represents that moment when a client breakthroughs towards new horizons. The gestural line represents the horizon line of their life. It's not perfect, it can be a bit messy but they can easily rise above the old and into the new.