Old Kan Beer Logo

How do you capture the soul of a city? Respect, style, and zero bull. I made this anti-logo to be disrespectful of logos because that felt respectful of the Oakland, California spirit. Also, the client described their craft beer product like this: "F#$! all this fancy beer, we're serving dark, medium, and light and that's the end of it." Worked on this with my friends at Gamut. Look em' up, they're awesome.

Old Kan website: http://old-kan.com/