Scale My Life Logo

Scale My Life is the name that Ryan Lancaster gave his initiative to totally revamp and "scale" his life. Giving himself twelve tasks to complete over a twelve month period, he chronicled his journey over on his blog: http://www.scalemylife.com/life-motivation/category/scale-my-life-blog/

The increased scale of the A is designed to give the impression of an up arrow, and the bent crossbar and serifs are meant to give the impression of a snowcapped mountain.