Resin Denim - Handmade Typographic Logo

I made this brand for a gritty New York City denim company by customizing metal letterpress type, immersing it in corn syrup, filming/photographing the process, jacking the levels, revising the layout, and then finally converting the pixels into the final vector. The identity takes many dimensional forms in both print and video. See more here: https://www.kevinlandwehr.com/resin-denim-marketing-digital-creative/