Dockers - Sport Team

For my project I wanted to rethink the entire brand identity of the football team. I have chosen to work with the figure of the elephant, which is a recognizable emblem of Nantes. The Elephant is also a kind of ambassador for the american football. Indeed, the elephant is very intelligent and known for his memory, this particularity can illustrate the offensive players of the team. This animal is also huge and massive and these qualities remind the defensive players of the team.