LEFFLOW art studio

The inspiration for the company logo for Lefflow, which specializes in the design and manufacture of jewelry and artwork, came from the fact that the creator is left-handed. This characteristic led her to combine two words "left" and "flow" which expresses the designer’s flexibility.
By combining the two words, she created a new, expressive self-existent word that symbolizes the artistic expression of a person who uses the left hand as the main tool to realize its inspiration, unlike the common belief that a "master " is someone who mainly uses his right hand.
Of course the significant importance of the name “Lefflow”, inspired us to move creatively into the dynamics of its symbols. We drew a Lefflow signal, the left hand, giving it a three-dimensional look, with straight geometry lines and blurry angles to give the feel of a construction tool.
For the design of the logo, we followed a strict typography, entirely custom made from our studio, with a special rendering of the letter “O”, which embraces the letter "W" and implies the form of the creator.