Beats Campaign - Marketing project

Made this for a marketing course project last year. The goal was to create an ad campaign targeting a subculture. Less focused on pretty visuals, and more on design strategy. Posting anyways, though ;)

Presentation:

https://docs.google.com/presentation/d/14A3Tt4yt3KYu32TVtItc2EHMd83ht7lr7WFWGLnPR8I/edit?usp=sharing