Randolph Career Tech Center Brand

This past summer I designed a new visual identity for Randolph Career Tech Center – a high school for construction and skilled-trades programs in Detroit, MI. It's been so fun to see this brand come to life over the past few months as part of Randolph's redesign and transformation. And fun to play a very small part in building the future of Detroit!

We’ve been working with the Detroit Employment Solutions Corporation to rebrand, revive, and promote the Randolph Career Technical Center in Detroit. We began revealing our fresh brand and website for the Center, and we also launched digital ads and offered outreach support to drive student enrollment. We’re thrilled to be working behind the scenes on such an important project!