Hunter Douglas Room Designer

Our brief was to create a digital platform that would support the sales activities of in-store dealers while at the time capturing valuable insight into customers behaviours. The system would guide the user through the selection of their window blinds in environments similar to theirs at home. They could customise an entire room set from the wall colour right down to the type of flooring. The main objectives of the system were to inspire, educate and share. The user would be inspired through an extensive library of configurable room assets creating a room in their own home or create something completely different. Each product has it’s own story to tell, so we wanted to bring them to life with in-depth information, from the unique fabric properties, operating systems to installation. And finally the user can export their configured room set and email it to themselves or share via social media.

Using the newly established Hunter Douglas group guidelines as a platform in our design process we evolved the digital language for this new system. From simple illustrated icons, lifestyle photography to the animations, everything had to look seamless, beautiful and bold.