Loudmouth Luke, The Lead Generator

I promise a fancy process timelapse soon but I've been sitting on this project for too long. World, meet Loudmouth Luke!

BrandVerity's "Monsters of Paid Search" eBook explores the worst offenders on the Search Engine Results Page (SERP). Luke is a lead generator who collects information
from prospective customers and sells that information to brands.

A total of six monsters, I drew the illustrations from scratch after a team brainstorming session that pinned down their unique behaviors, special weapons, and habitats.

Once the illustrations were complete I did the ebook's layout, design/build of the landing pages, and paid social campaign assets.

If you just can't wait, get an ungated copy here: http://bit.ly/2Br90VG