Attention Economy - Wealth of Information, Poverty of Attention

One big question today is: How can you earn the attention of buyers/target users when they're constantly bombarded with more and more information than ever before?

Every 60 seconds today see 204 million emails being sent, 2 million Instagram likes. 80% of visitors abandon a website in less than 5 seconds. With abundant information on board, attention has taken a bashing and faces poverty.

To win this battle of attention, smarter tools of attention economy like Content Marketing, Proximity Marketing, Tailored Touchpoints, Dynamic Storytelling, etc. are highly significant for our future markets.