Doamne Fereste - The First Romanian Hot Sauce

One of the most challenging projects in which I was involved was designing the brand identity and the labels for Doamne Ferește — a product entirely born in Argo, with the creative direction of the owner Ioan Dan Niculescu. Positioned as a premium brand, the mustard and the sauce are a special blend of tastes which combine Thai and Romanian cuisine. The products are sold by only a few grocers throughout Romania, so the visual side developed, had to match that uniqueness to the smallest detail.

Full project here:
https://lucianlupu.com/doamne-fereste