Geofencing, privacy and consumer perception

"So in terms of privacy, customers do have to opt-in and this is not the type of cell-tower geofencing that you could do at an operator level and you send everyone an SMS. This requires customers to download your application, to opt in for location services, meaning that you can track that they were there. Of course, if you want to send them a push notification, you're going to have to ask them to opt-in for push as well, on top of location."

Illustration designed for a Blog Post about Geofencing. You can check that Blog Post and more illustrations here:
http://academy.pulsatehq.com/7-things-about-geofencing