Brewers Release Can Jam

Last October, a few of the Focus Lab designers had the opportunity to jam on a new can design for Service Brewing Company's "Brewer's Release"...

My take with this design was to combine color and typography to create a flexible system. The first letter of each beer name would be displayed in a color that best represents the ingredients of that brew. The top of each letter cuts across the service brewing stein in the logo.

It was an awesome experience designing alongside my fellow designers here at Focus Lab. I have never designed a beer can before, so this was a huge learning experience. Huge props to @Bill S Kenney @John Oates @Chase Turberville @Alex Sailer for all the little tips and tricks along the way.

👨‍❤️‍👨