Brewer's Release Jam

Service Brewing came to us looking for a design system for their Brewer's Release series. A plug and play system that would span 20+ future experimental brews to be sold in stores. So, we had a little hour long jam session, which yielded some really bad ass stuff from everyone.

For these can designs, I drew inspiration from the American flag, amoeba camo, and large condensed headline type. The color would reflect the ingredients, and the bottom pattern would ideally change depending on the highlighted ingredient.

This was definitely one of my favorite jam sessions so far. Be on the look out for everyone's designs!