VINCE CAMUTO BILLBOARD

Billboard design based on the National Advertising Campaign image from Fall 2012. I took the existing image that was being run in magazines and turned it horizontally, cropping it very tightly to achieve more intimate view. I re-shot and retouched the featured watch and placed it on the model's wrist, to present a more detailed look of the timepiece. This billboard was placed on top of a building in Long Island City and was easily visible to commuters going over the 59th Street Bridge to Manhattan.