Dovana: Identity
The naming process was relatively efficient as the client came to us with a few ideation themes in mind. We landed on the name “Dovana,” which means “gift” in Lithuanian. It’s a hint at the family’s heritage, as well as a way to subtly acknowledge the restorative and relaxing effects of cannabis.
The logo reflects this meaning — it has a sense of indulgence, with custom lettering that swooshes and swirls, reminding us of the soft and lavish caramels themselves.
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