Surf identity
Rejected concept. The idea was to reference the sea and surf culture but subvert the idea of what the branding for a business called Surf would be.
We're still going with the kraken approach, albeit a much more simplified version.
Rejected concept. The idea was to reference the sea and surf culture but subvert the idea of what the branding for a business called Surf would be.
We're still going with the kraken approach, albeit a much more simplified version.