Brevity Wit Productions Logo

“Brevity is the soul of wit,” but that doesn’t mean you want to flaunt Shakespeare in your logo. The company name is a fun play on the quote because it allows people who get it to feel clever and shows that the company is cultured, without a glaring reference. The logo needed to approach Shakespeare in the same way. 14 horizontal bars to reference the 14 lines in a Shakespearean sonnet, with their directions changing at the section breaks in the sonnet structure. Three sections (quatrains) of four lines and a final section (couplet) of two.