White Paper

LiveIntent wanted a white paper designed that revolved around 3 main goals:
1. To monetize and drive site traffic (drive traffic to sender's website to consumer content, while monetizing)
2. To sell products/services (sell, provide deals, to give people the best offer that appeals to them the most)
3. To build relationships (through entertaining AND engaging - customer-first mentality [brands and B2B] - community-based websites with specific audiences and demographics)