Wordplay Logo

The Loft and I teamed up to create a look for their first ever festival, Wordplay. Wordplay is a world class festival of literature, a pun-loving party for word lovers, and an opportunity for the whole family to celebrate books in our everyday life.⠀

It will challenge us with important conversations, while never forgetting that storytelling is driven by surprise, wonder, and fun. We wanted to express these characteristics with a custom, shape driven logotype and a playful color palette with supporting patternwork. More to share from this fun project as the events draws near (May 2019).