Horse Ampersand 2 - Traditional Look

I've been revisiting some of my older work recently and today I was reworking my Horse Ampersand.

I wanted to create a more traditional and calligraphic version of the logo (without changing the look too much).

To achieve this I've rounded the edges and tips of the strokes to give a more flowing feel as well as adding in strategic 'swirls' that don't compromise the overall shape. I decided to switch the horse's direction to allow the flow and shape to come naturally to the mark.
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Behance | Instagram

Nick Budrewicz
Logo & brand designer with a penchant for football crests
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