Fieldwork Logotype Sketch

I started a new branding project this week for Fieldwork. They provide software to field service businesses, namely the pest control industry.

Led by the strategy work done by @Summer Teal Simpson Hitch, this concept is driven by three key aspects: approachability, ease of use, and professionalism.

I've been working on hand lettering for awhile (props to @Chase Turberville) and am stoked to finally start using this newly acquired talent on a project. Looking forward to showing more!

Created with Procreate and Apple Pencil on the iPad Pro.