New India Logo

The single best symbol to define
determination/ will (sankalp) and accomplishment/enlightenment (siddhi) is a lit torch.

I have designed the flame,
• Integrating the initials N & I of The name- New India.
• Creating the S of the tagline- Sankalp & Siddhi.
• Making sure it is completely different from other flame logos.
• Making sure it is legible & looks good in monochrome.

Placed on the Second “i” of word India perfectly in sync with the text using the letter “I” to
represent the torch of the flame.

Tastefully chosen trebuchet font for its modern and progressive appeal. The type is adapted
and kerned with precision to fall in harmony with the symbol.

Key attributes of the brand colors are
Orange: enthusiasm, creativity, change and determination.
Green: nature, growth, harmony and ambition.

Perfectly communicating our mission and also happens to be the color of our flag!