Ghost Story Games

In collaboration with fellow designer Zoë Brookes, I helped create the brand icon mark and style guide for rebranding Irrational Games to Ghost Story Games. Working closely with the client we crafted a versatile mark that evoked the nostalgia of gathering around a campfire, and the studio's immersive, story-driven game projects. Our work, combined with the studio’s addition of the Ghost Story Games logotype, created the cohesive final logo and aesthetic of their exciting, new brand.

Irrational Games, client
Ken Levine, creative direction