Roast and Post e-commerce website redesign

Roast & Post is an ecommerce retailer selling the highest quality, freshly roast coffee. I was tasked with reskinning the existing ecommerce website to reflect the new brand, plus reorganise some of the content to increase conversions.

Key project outcomes: + 80% increase in ecommerce conversion rate (8.32% vs 4.6% previously). - 13% decrease in bounce rate. + 15% increase in pages per session. + 28% increase average session duration.