Only Blue Logo Marks

A logo set for a little marketing startup. Wanted to something with a peculiar edge to it. Everybody knows lobsters are red, but blue lobsters are extremely rare. This idea is that in the world of marketing there are so many "red lobsters" or people who do the same thing with a less than exciting result. BUT! The blue lobsters are rare, they seek a different way, they stand out, they the look weird but they stand alone!