SoDA (Space of Design and Architecture): Promo Poster #1

The clients took over an abandoned construction project—originally intended as a large public bath facility—with the ambition to redevelop it as an experimental museum: the very first museum of its kind in Korea that provides spatial experience as part of offering with clear focus on design and architecture.

With less than six months until the launch date, however, they did not yet have visual identity system yet in place. While architectural development and exhibition planning were well on their way, they urgently needed to start promoting the project launch and designing collateral materials—and an overall communication design was largely absent.

I designed the identity graphic system for them—utilizing simple basic geometry as building blocks—and created a series of initial promotional collaterals, including this poster.

For more details: https://basinbald.com/portfolio/soda-museum/