SoDA (Space of Design and Architecture) Logo

The core philosophy of the project was to rediscover, reinterpret, and redesign elements—often overlooked—in life in order to create unforeseen values. I thought that no monolithic mark could convey such openness and malleability, and wanted to develop not only a logomark but a design system. After a few rounds of pencil sketches, it became very clear we would resort to basic geometry of square and circle. By disassembly and reassembly, just as SoDA's foundational concept, limitless combinations can take place to generate any shape and form.

For more details: https://basinbald.com/portfolio/soda-museum/