Themealboss Logo (http://www.themealboss.com)

The branding began with the new visual identity of The Meal Boss, where we thought about applying the design based on the idea of ​​a food and deliveries company, we analyzed the values ​​and attributes marked for the positioning of the brand. Graffiti style letters with striking and white on black to give an exclusive and hi-class aesthetic touch. As new elements to the logo, were added the color Green, orange and red to convey the quality of each food product, separating them into categories such as vegan food, Paleo and traditional style food. The symbols, icons and graphic elements promote the value of the company that is reaching a fitness public and experienced in sports of all kinds. The verbal tone of the brand, has been used a cordial and affective language in which are used in the packaging of products motivational phrases to help start the day better for athletes and people who like to eat healthy. Our star phrase and with which the brand is identified is #eatfitbeaboss.