Indigo Remodeling

Logo redesign for a construction/remodeling company in Chicago. The company's logo was outdated and needed a modern touch to appeal to their clientele. Though, the client didn't like the old logo, they wanted to keep one element similar to the old version (see images below), which is a cube formed from letter "i". The cube formed out of letters is a pretty generic design, and in the old version it also looses legibility when turned sideways (looks like the letter H). To resolve this issue and still please the client the goal was to work with only two letters and geometric forms, which are directly relative to construction. See the old logo in the next post.