Whim Baked Bakery

This was a custom wordmark developed for the second round of Command X at the AIGA National Conference in 2017 (more here: https://dribbble.com/shots/3884399-Minneapolis-Logo-Mural).

Our assignment was to create branding and packaging (and name and strategy) for a marijuana cookie product in a newly legal state. I focused on a low dose edible, perfect for someone new to the product, wanting to try something "on a whim". The branding was to feel high end and specialty, with typography loosely inspired by storytelling and the adventures you could have if you opened your mind to a new product.

Full mini case study here: https://www.instagram.com/p/BaNtzW1hdSu/?taken-by=ashleyhohnstein