No Bite Me

No Bite Me has been a top selling product for SallyeAnder years. An herbal blend that is proven to repel all sorts of insects, No Bite Me is safe enough for everyone in the family—including infants and pets. It is a fabulous product with a cult-like following.

However, it was time for a refresh. We needed to bring it in line with the new SallyeAnder branding, but we couldn't create something unfamiliar. We needed to take the elements that customers had grown to recognize and love and gently improve them.

With Sam in good shape our focus turned towards the type. We explored setting the name in several commercial fonts and rejected them all. There was something about that weird type that resonated with the clients. So instead we redrew it. The new letters are more compact and easier to read while maintaining at least some of the child-like quality of the original.