Opening Spread, Maximilian Brochure

I handled most aspects of the branding campaign for this residential rental property in Long Island City. The concept for this is the "Insider's Perspective", inviting potential residents to enjoy LIC for its character and charm instead of its proximity to Manhattan. Due to a lackluster advertising budget, I developed the concept, pitched to a room of clients, performed all art direction and design, took photographs, and wrote body copy.

The client was thrilled and the building leased out quickly!