Transformers Infographics

Selection of infographic illustrations I created for front-of-box callouts on the rebranded Transformers toy line. Since these new products demonstrated sophisticated mechanisms for one-step transformations, it was essential to communicate each toy's function to the consumer and just how exciting it was.

I worked closely with the creative director to establish a look for these infographics to suit the packaging they were being developed alongside. The challenge was to communicate the function of these wonderfully complex toys in a manner that had emotional/visual appeal without occupying much box real estate. This required a thorough understanding of how each worked and how best to translate that in a fun, high-action, easily-digested graphic.

The project required the illustration of 22 Transformers products, and with 3 views each that resulted in 66 finished infographics.

Transformers, property
Hasbro, client
Pilot Studio, creative direction