jetlag brand identity

Finished visual identity for Jetlag, a flight alerts subscription service.

The people of at Jetlag wanted an inclusive brand that could cater to an older generation as well as millennials. We thought a vintage 1950's aesthetic would do just the trick as it can be nostalgic for some and modern meets playful for others. So i set out to create something that conveyed the chill allure of vacation, the classy fun of the 50's and the warm fuzzy feeling of time zone hopping naps.