Basketball Billboard

signage mockup for the concept and visual aesthetic development been working on recently. The idea revolved around the dichotomy that George Mason lacks the notoriety of his Founding Father compatriots, but you'll never forget the team with his name on their chest. The visuals were meant to be in your face, very 'look-at-me', with a lot of overlapping layers, light flares and bokeh effects. We joked that Kanye's 'Flashing Lights' should accompany every asset

made @ mission