Springfield School Volunteers

This was a website redesign project for an awesome Massachusetts-based non-profit.

-We used our custom configuration of ExpressionEngine, which is designed to be drop dead simple for our clients to use  -Used a new color palette and font set to convey the organization’s forward-looking approach -Added new imagery to give the organization a more professional and active appearance -Expanded the volunteer opportunities section which can now be sorted by category, making it easier for volunteers to find opportunities that they're interested in -Added a new online volunteer training & testing section -Simplified the volunteer interest form & added the full volunteer application online to save paperwork -Added a new FAQ section to address common user questions users -Created new Events section that integrates with the client's ConstantContact account for event registration -Added a Bios section to add more of a face to the organization -Created new "For Parents" and "For Teachers" sections to directly address these user groups, who were not included in previous versions of the website -Worked with the client's in-house IT team to integrate the new website with their internal database for gathering volunteer applications -Conducted client trainings on working with ExpressionEngine, as well as best practices for writing great website content  -Integrated the website with Google Analytics so that the client can track progress towards goals

The results? In the first month since going live with the new site: -Website visits were up 38% -Pageviews were up 92% -Average time spent on site was up 27%  -Volunteer interest form completions were up 42% -Overall goal completions had increased by 30%