Huggable Sleep Robot Pillow Hero Screen Design

Hey there!

If you were wondering about a cool idea for a present, we’ve got something that might match your expectations of “awesome”. This is a part of a landing page we are working on for a peculiar Dutch startup’s product - a robot pillow that takes your sleeping game to the next level. The main action here is signing up for getting updates as to when the product launches, so you could order one piece of radness for yourself.

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Goals Designing a landing page that would emphasize the product’s unusual nature and speak to the target audience of people who care about their sleep. We want this pillow to pretty much talk from the page: “Here I am, baby, take me”.

Approach We experimented with the layout and composition to find some non-trivial solutions that would showcase the product’s rad nature in the best way. We used softer colors to create the feeling of coziness and comfort that this cutie gives to everyone who interacts with it (it is actually interactive).   Results We are in process of designing a nice and unconventional landing page that adheres to the product’s style and originality and speaks to the target audience.

What do you think about the idea and our vision as to what the best way to present it is? Don’t be shy.

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