Grundens Advertising

I had the opportunity to present a case study to Grundéns Marketing department featuring the Deck Hand Hoodie. Grundéns had provided photography and a no direction. I set out to understand the market through researching publications and online outdoor brands. The Grundéns brand is built on professional fisherman need for quality products that allow working in harsh environments. This new line of products by Grundéns was entering competitive and weekend warrior fishing markets. I needed to establish the brand and products to new markets by way of the assets I had and a two day turn around. The resulting case study developed print, Instagram stories, and web banners that established the brand, introduction to product, a brief overview of the Coolcore technology used in the Deck Hand Hoodie product. The goal was to show the Grundéns Marketing department my ability to develop marketing assets across all platforms along with research and development of product color ways and graphics.