Hailee (final)

Final version of this brand mark for Hailee. From the beginning, the research pointed towards a human/humanoid figure being the perfect brand mark. I, however, didn't suggest that as an option because my perfectionism gets in the way of drawing people/faces. It is an old habit. I haven't drawn a human in forever. I have learned to set aside perfectionism in design for the sake of a design that solves a problem identified by research. In this brand mark, I sought to rely on visual/optical appeal rather than 100% alignments. Humans are optically visual anyway and often asymmetrical anyway. Played were a good amount of color schemes until I was satisfied with this. Probably my second favorite scheme was Hailee with star-berry hair and a purple shirt.