Phoenix Consulting

I had burnt the paper with sketches and this birdie emerged from the ashes.

The task was to create a distinctive logo and branding for the Phoenix Consulting Agency. The challenge was to tame the Phoenix: how to combine a fiery, wild symbol with the grounded stability needed for a firm you could trust your finances with.

With the desire to avoid typical illustrative visual narrative, in this case consisting of wings, feathers, beak and claws, I looked for the simpler solution.
Circles were the main tool in construction of the logo which resulted in elegant and stylized solution. I used them to simplify the sign and make it more applicable for different print and digital formats.

The logo is a combination of initial letter and a symbol. Bundle of circles later married statics and movement. I also wanted a more sophisticated typography, changed the spacing between characters and edited font. The final touch was painting the phoenix green: presenting freshness and a new life for your business.

"Only someone who has the power to regenerate themselves can consult you how to make your brand reborn."

See the case at
https://ilija.design/works/phoenix-consulting-logo-design