Live it, launch it, love it

If you’re anywhere in the process of branding or rebranding your company, service, or product, you already need to be thinking several steps ahead about your brand roll-out. If your new brand has a message to communicate, then you need to determine when and how communication of that message starts. Roll-out should be thoughtful, strategic, and in many cases insightful of the motivations and design processes that resulted in your new brand.

To help you formulate your plan of attack, here are some best practices around launching your new brand, or rolling out your brand refresh.

Best Practices for Launching your Brand

Photo and papercraft by @Alicja Colon.