Putnam Studio Brand

Lately I’ve starting to separate my personal work from my client work. My client work is more and more done in collaboration with other designers like @Hannah Swann so I’m creating a different brand for this work. Here is the identity I’m working on for Putnam Studio. I wanted to keep it pretty simple so it can play well with a bunch of different types of artwork and styles. The palette is pretty simple too and will probably be used sparingly. The “Bloob” mascot will be used to inject some fun in the brand.