VII. Dům

Branding with a logo for a residence located on the Wallenstein square in the historical centre of Prague. While creating the logo and the branding, it was also necessary to come up with a name. The Wallenstein square is related to Albrecht von Wallenstein, an important historical figure passionate for astrology. According to Western astrology, Albrecht was born as a Libra, which is a zodiac sign belonging to a so called Seventh House, a fact important for horoscope interpretation. On top of that, this house’s House Number is seven. The constellation Libra, then, is integrated into the logo – the diacritics and the dot represent individual stars. Thanks to this, the name and the logo interconnect astrology with the historical meaning of the place.