Judah Press Entertainment Rebrand

Rebranding project for DJ company here in Athens, Ga. The goal was to create a logo that was clean and masculine yet was not off putting for brides selecting a DJ for their wedding day. I think the direction we went with arrived at that goal.

Bow ties are a signature accessory for each DJ at their event so that was going figure prominently in the rebrand. The main mark of the bow tie is actually a monogram. "J" and "P" are set at oblique angles and make up the wings of the tie.

The lion mark has strong, personal meaning for the owner Jesse which was part of the original brand but just needed a face lift.

We stuck with a charcoal black, grey and white color family that's swanky enough for any black tie affair.