Ladder Slots Design

A design for a concept that would later be implemented by our dev team at Ladder.io - the idea is that a coin pictured above would fall into the top of the machine. The user would then click and drag the handle down to begin the slot animation, where three image cards for marketing tactics would appear. The colored lights would flash in cycled order once these cards were displayed, so that the user now had a full-funnel randomized marketing plan to help boost traffic, conversion, and retention in their audience.