Reebok Innovation Collective — Early Exploration

We've been working hand-in-hand with our friends at Reebok for the past 4 years. Earlier in 2017, they asked us to help explore design and voice for their new sub-brand. This is one of the initial bouts of creative & art direction. As the brand evolved, we changed directions, and ended up delivering on a concept driven by the great branding work courtesy of Hovercraft. Nonetheless, this was a fun exploration to get things started.

Made with @welikesmall - partner with us in 2018. Say hello!